Gamify Your Way to Greater Revenue
By Carrot Team
Tuesday, September 2, 2025
Gamify Your Way to Greater Revenue
Your rewards program just leveled up. Missions transform passive points-earning into an engaging game that puts you in control of how customers shop.
Why Missions Change Everything
Move Beyond Basic Cashback
Traditional rewards are a blunt instrument - customers earn points on everything equally. Missions let you target the behaviors you need to grow. Need to raise spending during a typically slow week? Create a mission. Need to boost your in-house brand sales? There's a mission for that.
Create FOMO That Drives Action
Limited-time spending missions tap into customers' fear of missing out. Watch average order values jump when customers race to hit that $150 threshold before midnight Sunday.
Steer Customers to Your Most Profitable Products
Not all sales are created equal. Use purchase missions to guide customers toward your highest-margin brands. When customers need those specific items to complete their mission, your profit margins thank you.
Turn First-Time Visitors Into Lifetime Customers
Signup missions give new customers an immediate win - and a reason to come back. That instant gratification of earning bonus points hooks them into your ecosystem before they ever consider shopping elsewhere.
Maximize Your App Investment
App users are your most valuable customers, often spending almost 2x more than web users. App download missions turn a tough sell ("download another app") into an easy yes ("get 500 bonus points instantly").
How Missions Work
Sign Up and App Download Missions:
- Just set the points bonus you want to give and turn it on
Transaction History Missions:
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Set your target: Choose between unit purchases (buy 3) or spending thresholds (spend $200)
- Pick your timeline: Leave the end date off for loyalty building or time-limited for urgency
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Target a Brand (Optional): Select the brands that will contribute to earning this mission
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Control the frequency: Let power users complete missions repeatedly or make them one-time bonuses
- Watch the magic happen: Customers see their progress in real-time, driving them to complete that final purchase
Coming Soon: Even More Control
Order Type Missions - Launching delivery? Need to boost ecommerce adoption? Create missions that reward customers for trying new order methods.
Payment Method Missions - Reduce cash handling and speed up transactions by rewarding digital payment adoption.
Out Now
Promo Codes - Create dollar off and percentage based promo codes that can be used as cart discounts in your online store. Set limits per customer or a total limit on number of uses across all customers.
Ready to gamify your rewards? Missions are rolling out to all Carrot customers using Rewards at no additional cost. If you aren’t using rewards yet click the button below to get started. [Button: Set Up Carrot Rewards] Link: https://form.jotform.com/241687753344263