Introducing Email Automations

We've been focused on giving you more tools to reach customers at the right moment, and automations are here to deliver. Automations let you send targeted emails to your customers automatically, triggered by real events like a lapsed purchase or an upcoming birthday. And for the next 30 days, you can try it free with unlimited messages.

How It Works

Every automation is built around three things: a trigger (what causes the email to send), the email itself (what your customer receives), and an optional discount code to sweeten the deal.

Available Triggers

We're introducing two triggers in this release, with more coming soon.

Days since last transaction: Send a win-back email once a customer hasn't purchased in a set number of days, with thresholds you control. Customer birthday: Send on or around your customer's birthday. Pair it with a discount code for a simple, high-converting loyalty touch.

Filters

Get more precise about who receives each automation. You can currently filter by lifetime spend (great for targeting your highest-value customers) and last used location (essential if you're running multiple stores).

Actions

Send a notification email with a templated message that automatically uses your store's branded colors.

Include a discount code, either a generic code or a unique one per customer, redeemable directly in your Carrot store.

How to Get Started

Before launching your first automation, you'll need to connect a sending domain so emails go out under your store's brand. Reach out to Support@getcarrot.io to get started. Once verified, you're ready to build and send an automation.