How Carrot Mobile Apps Drive Cannabis Dispensary Growth and Customer Loyalty: The Numbers Don't Lie
By Carrot Team
Thursday, November 21, 2024
Your customers already spend hours each day on their phones. The question isn't whether they're engaging with mobile apps—it's whether they're engaging with yours. While your competitors focus on traditional marketing channels, forward-thinking dispensaries are capturing customer attention and driving remarkable growth through branded mobile applications. Here's why a custom mobile app should be at the center of your digital strategy.
The Revenue Impact is Real
Let's start with the bottom line: mobile app users demonstrate significantly higher value compared to other customers. Our data shows that app users generate 1.8x higher lifetime value than website-only customers and an impressive 3.4x higher value than non-Carrot customers. These aren't just statistics—they represent real revenue growth for dispensaries who've made the strategic decision to invest in mobile apps.
Securing Your Place in Your Customers' Lives
Unlike websites that require customers to remember URLs or search for your business, mobile apps secure permanent real estate on your customers' phones. This constant presence means your dispensary is always just a tap away, making you the natural first choice when customers are ready to make a purchase.
A Seamless, Unified Experience
One of the biggest frustrations for cannabis consumers is juggling multiple logins across different platforms. Carrot’s mobile apps solve this by providing a single sign-in that connects customers to all features—from browsing your menu to checking their rewards points and placing orders. This frictionless experience encourages regular engagement and repeat purchases.
Beyond Basic Ordering: Features That Drive Engagement
Modern dispensary apps offer much more than simple ordering capabilities:
- Integrated Rewards Program: Customers can easily view their points, track progress toward rewards, and redeem them directly in the app
- Real-Time Inventory: Seamless shopping experience with live inventory updates
- Push Notifications: Unlike SMS marketing, push notifications offer:
- 100% deliverability
- No content restrictions
- Higher engagement rates
- Direct connection to your customers
Getting Started is Easier Than You Think
Many dispensary owners worry that developing a custom app will be a complex, time-consuming process. However, you can have your branded app live in just 4-8 weeks. The variance in timeline mainly depends on app store review processes, not development time.
The Compliance Question
Dispensary apps must navigate complex regulations in both the Apple App Store and Google Play Store. Working with an experienced partner ensures your app meets all necessary compliance standards and stays approved. Our team, at Carrot, will handle the entire submission and approval process, managing any potential issues that arise.
The Future of Cannabis Retail is Mobile
As the cannabis industry continues to evolve, the key to sustainable growth lies in building lasting digital relationships with your customers. Mobile apps provide the perfect platform for these connections, offering a direct line to your customers while driving higher order values and repeat visits.
A branded mobile app isn't just another digital touchpoint—it's a powerful engine for customer retention and revenue growth that will continue to deliver value year after year. Your customers are on their phones. Make sure you're there too.
Ready to explore how a custom mobile app can transform your dispensary's digital presence? Contact us to learn more about launching your branded app.