BioTrack POS + Carrot: Ecommerce for Seed-to-Sale Operators
BioTrack is one of the longest-running names in cannabis compliance software. Its seed-to-sale traceability platform is used by operators across dozens of states and by governments internationally, including as the official cannabis traceability system for New York State. Acquired by Alleaves in 2023, BioTrack now sits inside a broader operator platform spanning cultivation, distribution, and retail.
How the BioTrack and Carrot integration works
If you're tracking product from plant to purchase in BioTrack, your compliance foundation is about as deep as it gets in this industry. Carrot connects to it and handles what BioTrack was never designed to do: sell to your customers online, keep them coming back, and put your brand on their phone. BioTrack remains your compliance and inventory system of record.
Inventory and pricing sync from BioTrack into your Carrot menu
What's live online matches what's actually available at the store, even when that inventory arrived through your own cultivation and distribution chain rather than a third-party vendor.
Online orders sync back into BioTrack
Orders return for picking and compliant checkout, preserving the traceability chain from harvest batch through to final sale.
Seed-to-sale reporting stays intact
Carrot operates on the customer-facing side and doesn't sit between your inventory and your state reporting obligations.
Why this matters for vertically integrated operators
Most cannabis ecommerce platforms are built with a simple assumption: a retailer buys finished product from a distributor and sells it. Vertically integrated operators don't work that way. Your inventory originates from your own grow, moves through your own processing, and lands in your own stores, with traceability obligations attached at every step.
BioTrack was built for that reality. Carrot's role is to make sure the last step, the customer actually buying the thing, converts as well as the rest of your operation runs. Your online menu, your rewards program, your branded app, and your delivery dispatch, all reading from the same inventory record your compliance team relies on.
What BioTrack retailers get from Carrot
Online ordering that produces real revenue
Carrot dispensaries average roughly 22% of total revenue online, with the strongest performers approaching half of total sales. Brand pages and subcategory filters ship enabled by default, which is genuinely useful when you're merchandising your own house brands alongside third-party products.
Rewards with high adoption
Carrot Rewards users account for about 61% of total revenue where the program runs, with roughly 73% adoption among top spenders, driven by showing points pricing directly on the menu while customers browse.
Branded iOS and Android apps at no extra cost
Push notifications to app users cost a fraction of SMS at the same reach, which changes the economics of repeat marketing.
Delivery dispatch included
Custom zones, route planning, driver assignment, live GPS tracking, and automated customer SMS updates.
A new web-optimized dispensary website
Built around the menu rather than bolted onto it. Book a demo to talk through website options.
BioTrack and Alleaves
BioTrack has been part of Alleaves since 2023, and the two products are often deployed together: BioTrack for traceability and compliance, Alleaves for point of sale, payments, and delivery. Carrot integrates across that stack.
If you're running Alleaves POS specifically, the Alleaves + Carrot integration page covers that pairing in more detail, including the New York market.
Who this pairing fits best
- Vertically integrated operators running cultivation, processing, and retail on BioTrack
- Retailers in markets where BioTrack is the state traceability system
- Multi-state operators standardizing compliance on BioTrack while wanting one customer-facing platform across markets
- Operators who need their online menu to reflect house-brand inventory accurately and in real time
Common questions
Does Carrot integrate with BioTrack?+
Yes. BioTrack is a Carrot integration partner. Inventory and pricing sync into your Carrot menu, and online orders sync back for fulfillment.
Does Carrot replace BioTrack?+
No. BioTrack stays your traceability, compliance, and inventory system. Carrot handles ecommerce, loyalty, marketing, apps, and delivery.
Will this affect state traceability reporting?+
No. Seed-to-sale reporting continues to run through BioTrack. Orders placed in Carrot close out in your POS like any other sale.
Is BioTrack the same as Alleaves?+
BioTrack was acquired by Alleaves in 2023 and the products are frequently used together. Carrot integrates with both. See our Alleaves integration page for that pairing.
Does Carrot work for vertically integrated operators?+
Yes. Carrot reads from your BioTrack inventory regardless of whether the product came from your own cultivation operation or an outside vendor.
Can I run Carrot across multiple states?+
Yes. Carrot supports multi-location and multi-market operators from a single admin dashboard. Book a demo to scope your setup.
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