Cova POS + Carrot: The Official Ecommerce & Loyalty Integration
Cova runs one of the most widely deployed point of sale systems in North American cannabis retail, and it does the hard part beautifully: fast compliant checkouts, disciplined inventory control, and clean state reporting. What Cova deliberately does not do is try to be your storefront, your loyalty program, and your marketing engine at the same time.
How the Cova and Carrot integration works
In October 2024, Carrot and Cova announced a strategic partnership and a direct integration between the two platforms. Cova POS customers can turn on Carrot's full suite of ecommerce, rewards, marketing automation, native mobile apps, and delivery dispatch without adding a second inventory system or a middleware layer to babysit. Your Cova POS remains the source of truth. Carrot reads from it and writes back to it.
Inventory and pricing flow out of Cova
Product data, quantities on hand, and pricing sync automatically into your Carrot menu. When a budtender sells the last unit of a strain in store, that product comes off your online menu. No spreadsheet, no manual toggle, no oversold order to apologize for at pickup.
Orders flow back into Cova
A customer places an order on your Carrot storefront or your branded app. It lands in your Carrot admin dashboard for staff to review and pick, then pushes to Cova POS for final compliant checkout. Your team completes the sale in the system they already use every shift.
Customer records stay unified
One login covers browsing, loyalty balance, and checkout, so shoppers aren't managing separate accounts for your website and your rewards program.
The practical result: your online menu matches your shelf, your reporting reconciles, and your staff learns one new workflow instead of five.
More than a menu feed
Everything below runs automatically once connected. Nothing here requires a manual export or a second login.
| What syncs | Carrot + Cova |
|---|---|
| Live inventory & pricing | |
| Rewards & promotions, both directions | |
| Order data back to your POS | |
| Customer profiles & purchase history | |
| Single login, no separate Cova and Carrot accounts |
Metrc manifest integration for New York dispensaries
In January 2026, Carrot and Cova shipped full Metrc manifest integration for New York operators, one of the more painful compliance workflows in the state. If you're running a CAURD or adult-use retail license in New York on Cova POS, this is a meaningful reason to look at the pairing specifically.
What Cova retailers get from Carrot
A storefront built to convert
Carrot dispensaries average roughly 22% of total revenue through online orders, and the strongest performers push that closer to half of all sales. Menu-level features like brand pages, subcategory filters, and bestseller surfacing are enabled by default rather than sold as an upgrade.
Rewards that customers actually use
Carrot Rewards accounts for about 61% of total revenue among stores that run it, with roughly 73% adoption among top spenders. Points pricing shows directly on the menu while people browse, which is why adoption climbs instead of stalling at signup.
Your own native iOS and Android apps
Included with the platform. App users can be reached with push notifications, which cost a fraction of what SMS campaigns cost at the same audience size.
Delivery dispatch and routing
Zones, driver assignment, live GPS tracking, and automated customer SMS updates, run from the same admin dashboard where your online orders land.
Promotions that match how dispensaries actually discount
Happy hours, BOGOs, bundles, minimum-spend deals, and points multipliers, configured in minutes.
Switching from another ecommerce provider on Cova
Most Cova retailers coming to Carrot are already running something for online ordering and are switching rather than starting fresh. The migration path is straightforward: Carrot connects to your existing Cova account, pulls your catalog, and you review the menu before going live. If you also want a new web-optimized dispensary website built around the menu, that's part of the same conversation: book a demo and we'll walk through options.
Who this pairing fits best
- Single-location and small multi-location retailers who chose Cova for reliability and now need their digital side to catch up
- New York operators who want the Metrc manifest workflow handled
- Stores currently paying for three separate vendors for website, loyalty, and marketing, which Carrot typically consolidates into one bill
- Operators who want delivery without buying a standalone dispatch product
It's a weaker fit if you need a heavily custom headless storefront built by your own dev team, or if your priority is a marketplace listing rather than owning the customer relationship on your own domain.
Common questions
Is Carrot an official Cova partner?+
Yes. Carrot and Cova announced a formal strategic partnership in October 2024, and Cova lists Carrot among its recommended ecommerce integrations.
Does Carrot replace Cova POS?+
No. Cova stays your point of sale, inventory system, and compliance record. Carrot handles everything customer-facing: online menu, loyalty, apps, marketing, and delivery.
How often does the menu sync with Cova?+
Inventory and pricing sync automatically so your online menu reflects live stock. Contact us for specifics on sync behavior for your configuration.
Can I keep my existing website?+
Yes. Carrot's menu installs on any website. If you'd rather start fresh, Carrot also builds dispensary websites. Book a demo to talk through options and pricing.
Does this work for delivery as well as pickup?+
Both. Carrot Delivery handles zones, routing, driver dispatch, and customer notifications, with orders still closing out in Cova.
What does the Cova + Carrot integration cost?+
Carrot is priced as a single platform covering ecommerce, loyalty, marketing, apps, and delivery, and it typically replaces three separate vendors. Book a demo for pricing against your current stack.
Running Cova POS? See what Carrot adds.
15 minutes with the live platform, synced to a real store.
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